The principle of ordering goods from a catalogue and having them mailed to you has been around since the mid-1800s. But today, so many items are being provided in this manner.

While the point of ordering may be an online catalogue rather than a paper catalogue, the opportunities lie in what can be ordered – and the manner in which it can be supplied. Freda is an online service providing female sanitary products made from organic and eco-friendly materials. They also allow you to customise they type and quantity of products needed, as well as the frequency at which they should be delivered.

Similarly, care/of allow you to create a personalised set of daily vitamins that are sent to you in packs aligned to your daily needs. Both these services are delivered directly to your home for convenience.

For your business, consider this…

How could this principle be applied to the products and services you provide?

  • Are there any products you supply that are used on a regular basis where you could offer a similar service?
  • What about services? Could you offer a pre-packaged service on a regular basis?
  • What’s your equivalent of a mail-order service that harks back to times gone by?

If you want to think differently about this for a day, consider this…

Why not run a trial with just one customer where you provide them with a ‘catalogue’ type service to see how it might work?


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