Growing your Business
Growth is the top priority for every small business. But how can you achieve this in a difficult and competitive world?
Chris Thomason takes some best-practice approaches and shows you how to apply them in a practical way to grow your business. You can download a Sprint Guide after each video which helps you tailor the video’s topic to suit the specific needs of your business. Watch this introduction to learn more…
#1 How to stand-out from your competition
As a business you have to beat your competition by standing out from them in the minds of your customers and prospects. You can do this by being different in some smart and ingenious ways – and this video will show you how to achieve this.
#2 Get the world’s best marketing for free
Word-of-mouth marketing is when your customers start telling their family, friends and colleagues about your business. It’s the best kind of marketing you can ever get – and it’s also free! This video shows you ways to encourage word-of-mouth marketing by your customers.
#3 Be noticed by being interesting
Being noticed by potential customers for something interesting or unusual that you do helps create awareness of your business. This video helps you find ways to do this cheaply and on a scale that makes a substantial impact on your revenues.
Grow by asking Killer Questions
Killer questions are one of the most effective ways to identify new business growth opportunities. This THINKING ABOUT YOUR BUSINESS GROWTH video shows you how to pose them – and then how to answer them well.
How to incubate your business thinking
This THINKING ABOUT YOUR BUSINESS GROWTH video explains that to identify interesting growth opportunities, you need to allow time for your mind to incubate your business thinking by ‘ignoring’ your issue for a while – and then coming back to it later…
#4 Why a service style is essential
Having a way of interacting with customers – and which appeals to your customers – is an easy way to grow your business. But how do you create a service style that’s unique to you and your business? This video will help you achieve this.
The best time to think about business growth
A THINKING ABOUT YOUR BUSINESS GROWTH video that helps you identify when’s the best time for you to do your thinking around how to grow your business – and why it’s so important for you.
#5 How to get existing customers to buy more goods & services from you
Of all the different ways to grow a business, selling more of your current products or services to your existing customers should be the easiest. You’re probably familiar with cross-selling and up-selling – but this video will show you other ways to encourage customers to buy more from you.