Getting instant awareness

Getting instant awareness

Swedish pharmacy Apotek Hjartat is raising awareness for its quit-smoking products by using a digital billboard which features an image of a man. The billboard is fitted with a smoke detector, and when it detects cigarette smoke, the man in the billboard becomes...
Bartering to boost your business

Bartering to boost your business

Bartering is an under-used concept that is used widely in the social environment (but rarely in business) and here’s a great example of it. TalkTalkbnb is a service where travellers can get free lodging and food in exchange for speaking to the hosts in their native...