Getting instant awareness

Getting instant awareness

Swedish pharmacy Apotek Hjartat is raising awareness for its quit-smoking products by using a digital billboard which features an image of a man. The billboard is fitted with a smoke detector, and when it detects cigarette smoke, the man in the billboard becomes...
Bartering to boost your business

Bartering to boost your business

Bartering is an under-used concept that is used widely in the social environment (but rarely in business) and here’s a great example of it. TalkTalkbnb is a service where travellers can get free lodging and food in exchange for speaking to the hosts in their native...
Growth Sprints

Growth Sprints

There are three identical growth sprints on the Sprint for Growth Blueprint arranged as individual sprint tracks for you to use to advance a growth idea through to completion. Each sprint lists a number of components to ensure you have the greatest chance for that...
Touchpoint Terrain Map

Touchpoint Terrain Map

Every lifecycle stage has numerous different touchpoints that the customer might experience. As an example of the BUY stage for a business with physical stores or shops, the touchpoints the customer may have with you could include:     Interacting with a salesperson...