Let people serve themselves

Let people serve themselves

Albert Heijn is one of the Netherland’s biggest supermarkets and they installed a herb garden to allow customers to serve themselves. It allows customers to pick the quantity of herbs they need with the feeling they are freshly picked. Naturally, this saves the cost...
Think about your business story

Think about your business story

If you’re a top-100 business then your brand name alone is effectively your story. But for the rest of the businesses on the planet who aren’t in this esteemed category, your story is your brand. The story that customers share with other people about you. Marketing...
When waste becomes profitable

When waste becomes profitable

Something that is rarely considered in business as a growth opportunity are the under-used or even unused assets that the business owns. This is effectively under-utilised spare capacity in the business that offers easily accessible growth. Now waste is seldom...