A womensware brand has recently announced free coaching when one of their products is purchased. Luxury fashion brand Luxe is offering performance coaching aimed specifically at women who buy their products online.
The pre-recoded sessions by a respected life-coach help women with professional and life issues they may be facing.
For your business, consider this…
How else could you offer value to your customers?
- There are some excellent YouTubes videos made by tradesmen showing how to complete basic tasks. So what could you do similarly?
- What if they weren’t videos but advice sheets or tips on specific subjects?
- If you could direct your customers to look at something online, how could this feedback some way into providing more business for you?
If you want to think differently about this for a day, consider this…
Why not ask your customers what level of expertise they have in what they are about to use one of your products for? And would they value any extra guidance or support – and if so what specifically?