As a smaller business owner, you’re always wanting to offer new products and services – which can frequently be hard to identify. So why not try putting a new slant on your traditional offer?
Hoxton Street Monster Supplies was recently voted the number one kids shop in London by Time Out Magazine. They simply re-package readily available goods into their own monster-branded range – and then sell it at premium prices.
For instance, individual clotted cream fudge bites are sold as cubed earwax which is harvested from humans fed on a strict diet of Tinned Fear, which is marvellously effective in stimulating the Ceruminous Gland. Their various flavoured seasoning salts (shown above) are sold as Salt Made From Tears combining centuries-old craft with the freshest human tears.
Their website can be translated into different languages for Mummies, Werewolves, Zombies – and Vampire Bats, which amusingly turns the whole webpage upside-down. This helps to embed a consistent fun experience from their website to their shop, where you can experience service with a snarl!
Your next steps…
If you had to re-package your proposition, think about what you might do…
- · What if you could change a small part of your range? What part would that be?
- · Would it be a specific type of product or service?
- · Would you add fun to the serious product, or seriousness to the fun product?
- · What would make it stand out in the minds of your customers – and also for the local press?
Just do it…
Over your next cup of coffee, have some fun yourself. Think how you could re-package part of your idea – such that you could charge a premium price for it!.